I am so excited about this little idea I had about a month ago and can’t wait to see what it does for my business, but also who joins along and what it might do for YOUR businesses as well. I believe in the power of community and the community found among professional organizers is a really unique and special one.
One of my best friends has done the original ‘75 hard’ multiple times. She is a rockstar and I love the concept. For those who are not familiar with the original ‘75 hard’, it is a program where you commit to perfectly adhering to a number of activities for 75 days. The activities are centered around mental and physical wellness. I am all about setting goals, being consistent, and I love the power and motivation that comes from committing to yourself to do something for a set period of time.
Even though I am a very goal driven person, this year has been a year of restructuring and rebuilding for my business and so my goals have looked different. In January, my number one goal was ‘survive’. As this year has progressed, my goals have been much more focused on relationship building, getting lean on our expenses, staying laser focused on our financial goals and the activities that will get us there, and rebuilding our brand and presence in Utah. In years past, my goals often included being featured on different podcasts, in publications, working with certain influencers, having a certain size of team, and other accomplishments that looked really great on paper, but didn’t necessarily contribute to the success of my business.
One thing I’ve learned in the last 4 ½ years is being a small business owner, entrepreneur, mother, wife, friend, and more… is hard.
It’s all hard. We’re already doing it. Living in the hard. Choosing the hard.
Owning a professional organizing business is especially hard:
Service based industries are challenging on so many levels because you are dealing with people, direct to consumer, and it is difficult to scale
Hard to staff because of the inconsistency of work
Hard to predict supply and demand
New industry which means a lot of educating potential clients
It is a luxury service, and the clientele is very specific
It’s a very personal service, so finding clients who trust you and your business and vibe with you is important
So why make it harder? Because I believe that we choose our hard. Choosing to wake up at 5am every morning is hard, but choosing to not and miss my workout makes my day even harder.
The hope is that by implementing some small habits consistently over time we can see some changes. As I re-learned when reading Atomic Habits, the most effective form of learning is practice (not planning). I am the planning queen and have so many wonderful lists of all my great plans for Reset Your Nest, but the implementation of those grand plans often falls terribly short. I find myself continually caught up in the many day to day tasks that are required when owning and running a business. And then it’s time for carpool or it’s 8pm and I haven’t thought about dinner for my family yet. It is so hard to implement lofty goals or even basic self development and business development goals when there are so many other “more important” and more urgent things demanding my attention.
With the 60 Day Business Reset Challenge, I hope we will:
Experience changes in our mindset.
Stay more closely in our lane and not worry about the competition
Develop an abundance mentality
Find excitement and purpose in our work
Make time to do the things that bring us joy and that we are best at
Discover what actions have the biggest impact for scaling.
Identify what relationships, when nurtured can impact incoming clients
Identify where our time is best spent and what tasks we can delegate
Change how we prioritize doing certain tasks
Tackle the least desirable tasks first (for me that is emails and finance related work)
Remember that how we spend our time is our CHOICE
So, without further ado… here are the 5 daily challenges to be done 5 days a week for 12 weeks. You can get our guide with a printable schedule.
Business Women & Self-Care
60 Day Business Reset Challenge for Professional Organizers
Daily action items performed consistently for 60 days (5 days a week for 12 weeks).
1. Journal
Journaling has so many benefits, but can be hard to prioritize when there are 100 things on our to do list. This simple practice takes minutes, but the benefits are great. I hope that by recognizing those things that are going well in life, manifesting positivity for your business through affirmations, and writing down goals and intentions for each day, you will see not just an impact on your business, but on your overall well being and mindset.
Here are the 3 things we are including in our journaling practice for the 60 day challenge.
3 things you're grateful for.
3 affirmations. Here are some very generic ideas that can be added to in ways that align with your goals:
I love what I do.
I can achieve anything I put my mind to.
I will be more successful today than I was yesterday.
I sell my ideas because I believe in my ideas.
I have the power and capability to achieve anything that I want.
I can make the best out of any situation.
I am thankful for the opportunities that come my way.
I solve my client’s problems better than any other competitor.
I attract the best clients / customers.
I am improving and learning something new every single day.
I am thankful for every person who contributes to the success of my business.
I am capable of success and abundance in my business.
No matter what I do today, I am always growing.
I am grateful for the success I have been given and will continue to receive.
Clients appreciate the work I do and will continue to want more from me.
Identify goal/focus for the day
2. Read or listen to an audio book or podcast about business for at least 10 minutes.
Here are some of our favorite business books that either Stephanie, Ashley, and I have read and LOVED.
Favorite business books:
Leadership and Time Management
CEO/Entrepreneur Specific
Favorite business podcasts:
Y Combinator Podcast
3. Text or email 1 past client to check in
This is such a simple task that I am confident will have a positive impact on our businesses. Often past clients will pop into my head and I will write their name down on a list to reach out to at a later date. I don’t know why I do this because without fail, when I reach out to past clients, about 40% of the time, they will re-book for another project, or schedule a project for a loved one or tell me about a friend they want to refer me to. The cost of acquisition is so much cheaper to leverage the wonderful clients we already have. So do it! Every. Single. Day.
4. Text, email or connect via IG with 1 vendor to build relationships (interior designer, realtor, etc.)
This year I have made a greater effort to create relationships with those in closely aligned industries and the progress is slow and steady but it is also really valuable. It is often something I make time for when business feels a little slow, but I often neglect continuing to outreach when things are busy. I am excited to see the results and relationships that come from doing a simple reach out every day.
5. Post on Instagram.
This is not to say to post on your feed 5 days a week. I know that can be super daunting and time consuming. BUT… you can post on your feed 1 or 2 days a week and then jump on stories the days you don’t post. Stories are such a great way to engage with your already existing followers and take little time. I drag my feet posting to stories, but here are a few ideas for making it feel less overwhelming:
Share a tip or a space you have recently organized (Ideally try to show your face)
Repost one of your previous posts
Engage by asking your audience a question
Share what your team has coming up this week or what they did this week
Share one favorite organizing product and why (with a link)
Share a client testimonial
Share a quote about organized living
Share links to sign up for a consultation or your newsletter (if you have one)
Share a link to a past blog post (if you have one)
The hope is that you can accomplish these 5 tasks in about 30 minutes or less. If you want to go the extra mile or feel you are in a place to take more on, some other ideas and tips I have that I am going to work on during this 12 weeks challenge are:
Tracking my time spent working. My attention is pulled in so many ways, so tracking time spent on jobs (billed to clients) vs. time on social media, networking, and working on business development will help me to identify the ROI on my time.
Planning my day the night before. My days always go much smoother when I look over my next day and set my intentions the night before.
Time block priority items, especially the things I enjoy the least:
Catching up on emails and DMs
Dedicating time for process implementation, operations improvements, or creating automations
Spending time each week looking at finances, ARs, and more to make projections
Organizing and editing photos
Creating content: blogs, Instagram posts, Google posts
I CANNOT wait to see what is in store for each of us over the next 60 days. We spend our lives creating systems that create efficiencies and make life easier for our clients, and now it is our turn. Let’s create routines that positively impact our well being as business owners and also help our business development. Join us on Instagram @pro_organizer_consulting where we will be sharing about the challenge regularly along with successes and wins from participants.
For anyone who follows along on the 60 Day Business Reset Challenge and then shares about it at the end, you will be entered to win a free 30 min Ask Us Anything call with Jen, Stephanie and Ashley a $450 value.
Jen Martin
From a young age, Jen Martin, always loved organizing. As she grew older and had a family of her own, her love and value of an organized home just continued to grow. With four kids of her own, she knows how important organizational systems are to the foundation and well-being of a family's day-to-day life. Jen started Reset Your Nest in 2020 to bring her organizational skills to the rest of Utah. Her team of trained organizers has carefully and lovingly transformed the homes of over 500 homes. Jen has been featured on numerous television shows, podcasts, blogs, and books including Organized Living by Shira Gill, KSL Studio 5, AG Clever, and more.
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