5 Actionable Things to Do When Your Professional Home Organizing Business is Slow

As a professional home organizer, you’re likely familiar with the ebb and flow of client demand throughout the year. December, for instance, can be a slower month for many organizers. Most people are so wrapped up in the busy-ness of the holiday season that people are generally not thinking about getting their home organized. They don’t want to add to the chaos by getting their home organized in December and they are definitely not thinking ahead to January. Most people are just trying to get through (just like we all are, I’m sure 😉). However, this natural dip in sales can have a huge impact on revenue and we have seen it year after year in our own businesses. Once we get through the (sometimes welcome) December lull, we panic when January also feels slow because of the lag that we are recovering from with not many projects getting booked in December. 

However… we have found ways to take advantage of this slower time to not only enjoy the holidays and focus on family a little ourselves, but also to really reset our businesses and prepare for the upcoming year. It’s an opportunity to fine-tune your business, strengthen relationships, and prepare for future growth. It is a great time to plan goals and budget for the next year as well as reevaluate KPIs that will help fuel growth and greater profit. We have created an incredible tool that can help you do all three: the Organizer’s Profitability Planner. With the right strategies, you can use slow periods to build momentum, innovate, and set yourself up for long-term success.

While these slow times can truly be an opportune moment to work on backend processes, refuel personally, and make goals, we also recognize that slow times cause stress and the fear that the jobs just aren’t coming. And no one wants that. We don’t want it for you either. Here are some very actionable things that we do when our calendar is not as full as we would like it to be that help us get clients faster. These are quick return strategies (very different from our long term strategies for getting consistent leads) that usually results in helping us fill an otherwise empty schedule. 

5 Things To Do When Business is Slow

1. Run a Promotion

A limited-time promotion can bring in quick business. Share the offer on Instagram, include it in your newsletter, or directly reach out to past clients.

💡 Ideas for Promotions:

• A percentage off labor for a specific service

• A flat discount on targeted spaces like garage decluttering in the spring

• A holiday special on organizing seasonal decorations

Pro Tip: Add urgency to your promotion with a clear time limit, and ensure the discount leaves room for profit.

2. Reach Out to Past Clients

Reconnecting with past clients can bring in instant opportunities. Personalize your outreach by referencing specific projects you’ve worked on or spaces they’ve mentioned needing help with in the past.

💡 Creative Ideas:

• Offer seasonal refreshes like holiday décor storage or spring garage organization.

• Deliver a thoughtful, personal touch by dropping off a small gift (like a custom cookie) with a handwritten note letting them know you were thinking of them.

3. Hand-Deliver Marketing Materials

Slow periods are a great time to engage directly with potential clients in your area. Design and print postcards or door hangers to leave in neighborhoods where your ideal clients live.

💡 Targeted Approaches:

• Deliver postcards to homes with “For Sale” signs, highlighting your moving-related services.

• Use door hangers to let neighbors know you’re available for consultations or specific services.

• Create eye-catching, professional designs with Canva to make a memorable impression.

4. Nurture Vendor Relationships

Vendors and collaborators can be valuable sources of referrals. Use slower months to strengthen these connections.

💡 Steps to Strengthen Vendor Partnerships:

• DM local vendors or service providers on Instagram with thoughtful comments or compliments on their work.

• Offer to help organize a space in their home or business as a goodwill gesture.

• Deliver a small, thoughtful gift, such as a branded item or a snack, to keep your business top of mind.

5. Build a Recession-Proof Client Base

Identify clients who will invest in your services even during economic uncertainty. These are often individuals or businesses that prioritize maintaining organized, efficient spaces. Consider targeting professionals with busy schedules, dual-income households, or local businesses in need of regular organization support.

💡 Bonus Tip: Offer a new service like gift wrapping or holiday decorating during slower months. These services can create immediate income while showcasing your skills to potential long-term clients.

Data is Your Ally

Tracking business trends over time will help you anticipate and plan for slow periods. Use your data to:

• Forecast slower months and plan time off, like a two-week holiday break in December.

• Brainstorm and test new services during downtime, such as holiday organization packages or DIY organizing kits.

• Create clear communication plans with your team to manage schedules and avoid unnecessary stress.

Invest in Yourself and Your Business

Consider using slow periods to add a new service. You can purchase one of our business tools to help you streamline processes or work to refine your skills and gain an edge in the market. Not only does professional development increase your credibility, but it also positions you as a leader in your field.

At Reset Solutions Consulting, we offer group programs and 1:1 coaching. From creating systems that attract recession-proof clients to mastering marketing strategies, our programs are tailored to help you thrive in any season.

Slower business months are a natural part of business. Instead of stressing, use these moments to work on your business, nurture relationships, and develop new strategies. With thoughtful action, these quiet times can become the foundation for your most productive and profitable seasons ahead.

Are you ready to take your professional organizing business to the next level? Join our group coaching program to grow your skills and build a thriving business year-round.

Jen Martin

From a young age, Jen Martin, always loved organizing. As she grew older and had a family of her own, her love and value of an organized home just continued to grow. With four kids of her own, she knows how important organizational systems are to the foundation and well-being of a family's day-to-day life.​ Jen started Reset Your Nest in 2020 to bring her organizational skills to the rest of Utah. Her team of trained organizers has carefully and lovingly transformed the homes of over 500 homes. Jen has been featured on numerous television shows, podcasts, blogs, and books including Organized Living by Shira Gill, KSL Studio 5, AG Clever, and more.