How to Adapt to Your Evolving Business
- Jen Martin
- Nov 3
- 3 min read
Was your summer bonkers? Yeah, ours too.
As we looked back on why things felt so out of control, we noticed the usual culprits:
Team members on vacation
Clients moving with ever-changing dates
Kids home from school (making some projects harder, but fueling demand for others)
Team members juggling work and family life
But this summer, something else stood out. Our businesses aren’t the same as they used to be. They’ve evolved, by design. And yet we hadn’t fully adapted to what that meant until we were neck-deep in massive projects week after week. In this blog post, we'll help you understand how you can adapt to your evolving business and experience more success without feeling out of control.
Adapt with Your Evolving Business
At the beginning, when our businesses were “babies,” summer was a slow season. A few client projects here and there, but nothing unmanageable. Work tapered off, which gave our teams more time for vacation and family.
That’s not the case anymore.
We intentionally shifted our businesses to focus on concierge moves, a niche we believe is the most profitable avenue for professional organizers. What we didn’t fully piece together until this year was what that would mean for our summers. Instead of slowing down, we were booked solid with back-to-back moves.
The good news: concierge moves helped Reset Your Nest hit our first $200K month in July.
The bad news: our team was tired, depleted, and (understandably) a little resentful that they worked so hard all summer long.
This is the ripple effect of growth. Our businesses are not what they once were. That’s a good thing! But it also means our systems, expectations, and operations have to evolve along with them.
Growth Brings New Realities
Here’s what we’ve realized:
Moves aren’t optional. A pantry can be put off, but a move has a hard deadline. The scope, team size, and timelines are all more demanding.
Custom home projects follow patterns. We always thought custom builds were “year-round,” but one builder told Stephanie he sees an influx of new clients right after the holidays. Fast-forward 18 months, and guess what? That’s summer move-in season.
Old rhythms don’t apply. What worked when our businesses were focused on pantries and resets no longer works now that concierge moves dominate our revenue.
If we don’t acknowledge these shifts, we risk burnout, culture erosion, and turnover even as our businesses hit revenue milestones.
The Audit Every Business Owner Needs
As we prepare for the final quarter of the year, we’ve decided the prep for next summer starts now.
We invite you to do the same:
Audit what has changed. What parts of your business look different than they did 2–3 years ago? Services, clients, team size, revenue sources?
Identify what needs to change. If you shifted your focus, do your policies, pricing, and staffing models support that shift or are they still built for the “baby” version of your business?
Spot the pain points. What feels chaotic right now? Is it seasonality? Team burnout? Unintended fallout from a new service or policy?
Adjust for ripple effects. Every goal comes with ripple effects. Sometimes we don’t realize until we hit the goal that other areas of our business must evolve to support it.
The businesses we started are not the businesses we’re running today. That’s the whole point. We’re growing! But intentional growth means not only setting goals, but also adapting everything else around those goals: your team expectations, backend operations, culture, and strategy.
So as you close out this year, take some time to ask yourself:
Where has my business evolved?
What systems, policies, or rhythms need to evolve with it?
How can I prepare now for the seasons and challenges I know are coming?
The more you anticipate and adjust, the more sustainable (and joyful) your growth will be.
Jen Martin
From a young age, Jen Martin, always loved organizing. As she grew older and had a family of her own, her love and value of an organized home just continued to grow. With four kids of her own, she knows how important organizational systems are to the foundation and well-being of a family's day-to-day life. Jen started Reset Your Nest in 2020 to bring her organizational skills to the rest of Utah. Her team of trained organizers has carefully and lovingly transformed the homes of over 500 homes. Jen has been featured on numerous television shows, podcasts, blogs, and books including Organized Living by Shira Gill, KSL Studio 5, AG Clever, and more.
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