How to Maintain Client Relationships (Without Being Too Salesy)
If you want to increase revenue in your organizing business, you could run more ads, post more on Instagram, launch a new service, rework your website, start networking more, or… you could text one past client today. That’s it. Inside our 60 Day Business Reset, one of the daily challenges is incredibly simple: reach out to one past client through text or email to check in. It sounds almost too easy, but it works! And most organizers don’t do it consistently.
Why Reaching Out to Past Clients Is So Powerful
Over the years I’ve seen the difference between writing down someone’s name to follow up later when they come to mind and actually reaching out then and there. (Or better yet, setting aside time each day to reach out to one past client.) Without fail, when I actually reach out, there’s a good chance that 1 of 3 things happens:
They re-book for another project.
They schedule a project for a loved one.
They refer me to a friend.
I don’t have to run ads or launch a new service, I just have to be consistent with sending out simple, personal messages. And the cost of acquisition? Almost zero. Your warm audience is your most underutilized asset.
Why Organizers Avoid This (Even Though It Works)
Let’s be honest. You’re probably hesitating because you’re thinking: “I don’t want to sound salesy.” or “I don’t want to bother them.” or “What if they think I’m just trying to get business?” or more importantly “I don’t know what to say.”
This is your reminder that you’re not interrupting someone’s life. You're helping improve their home and reduce their stress. Reaching out doesn’t have to be pushy, it can be thoughtful. When done correctly, it feels like care not marketing.
How to Reach Out Without Feeling Salesy
So how are you supposed to do it correctly? Lead with relationship, not revenue. If people think you’re only talking to them because you want something from them, they’re less likely to respond. Instead, build a client relationship where you can feel genuine in wanting to know how they’re doing, how the space is holding up, and what changes they’ve seen because of the work you did. None of that is selling. Here are some ideas for what to say to your former clients:
1. “You Popped Into My Head”
“Hi Sarah! You popped into my head today and I was thinking about your kitchen reset we did last year. How has it been holding up? I’d love to hear how things are going!”
2. Seasonal Check-In
“Hi Emily! As we’re heading into back-to-school season, I’ve been checking in with past clients. If you need a quick reset before things get busy, I’d love to support you.”
3. Maintenance Reminder
“It’s been about 6 months since we organized your pantry, sometimes that’s the sweet spot for a light refresh. Let me know if you’d like to get something on the calendar!”
4. Referral Opener
“I’m booking a few projects this month and had a couple spots open up. If you know anyone who could use support, I’d be honored to help them.”
5. Life Update Check-In
(You’ll need to have taken notes for this one.) “I remember you mentioned your daughter starting high school this year, how is that transition going?”
The Data Behind This Strategy
New client acquisition is expensive. Marketing dollars, consultation calls, etc. But your past clients already know you. They trust you and have experienced the results of your work already. They understand your pricing. It’s exponentially easier to book someone who already believes in you.
If 40% of check-ins convert into revenue, what would happen if you reached out to one client every single weekday? That’s 20 touches per month. Even a conservative conversion rate would meaningfully impact your bottom line. This is not accidental growth. This is strategic client relationship management.
Staying in Contact with Potential Clients (Without Being Annoying)
The same principle applies to leads who didn’t book. Most organizers follow up once… maybe twice. But timing is everything. Someone may not have been ready in April but they might be ready in September. This is where systems matter.
Systems Make Client Relationship Marketing Sustainable
If you rely on memory alone, you’ll miss opportunities. That’s why we create tools specifically for organizers so YOU can succeed. Here are three of the many resources we have available for you:
1. Client Sales Brochure
The Client Sales Brochure is to help you work with potential clients who are still “thinking about it.”
Instead of sending scattered information, send a polished, professional brochure that:
Reinforces your value
Explains your process
Sets expectations
Positions you as an expert
Builds confidence
With this brochure, you'll nurture leads without having to chase them.
2. Email Marketing Guide
Email is not outdated. It’s one of the highest ROI tools in the business.
Our Email Marketing guide helps you:
Stay top of mind
Educate your audience
Share seasonal reminders
Re-engage past clients
Build authority
Increase referrals
When someone isn’t ready today, consistent email touchpoints ensure they think of you when they are.
3. Working With Your Ideal Clients
This is where consistency becomes effortless. Attracting & Closing Priceless Clients is a set of scripts and systems to help you confidently lead consultations, present proposals, and attract clients who value your expertise.
That includes:
Consultation scripts
Proposal frameworks
Objection handling
Client experience roadmap
You don’t have to remember. The system remembers for you. The result is calmer consults, clearer proposals, and projects that feel aligned with the business you want to build.
Relationship-Based Growth Is the Most Sustainable Growth
Here’s the bigger truth: The most stable organizing businesses aren’t built on constant new leads.
Stable organizing businesses are built on:
✔ Repeat clients
✔ Referrals
✔ Long-term client relationships
✔ Strategic follow-up
✔ Consistent communication
You don’t need 100 new people. You need to nurture the 100 who already know your name.
Your 60 Day Business Reset Challenge
Today’s challenge is simple: reach out to one past client. Just one. You can text or email them. Avoid creating a pitch and overthinking the interaction. Focus on your connection with them. And then do it again tomorrow, and again, for the next 60 days! You’ll be shocked at how much revenue is sitting inside your existing client base, just waiting for a touchpoint.
If you want to build a business that feels sustainable, stable, and profitable, stop chasing only new leads and start stewarding the client relationships you’ve already earned. Relationship marketing is not flashy, but it is powerful. And the organizers who commit to it consistently are the ones who build six-figure, and multi-six-figure, companies with less stress and more predictability. So send the text. You already know who just popped into your head.
Jen Moore
From a young age, Jen Moore always loved organizing. As she grew older and had a family of her own, her love and value of an organized home just continued to grow. With four kids of her own, she knows how important organizational systems are to the foundation and well-being of a family's day-to-day life. Jen started Reset Your Nest in 2020 to bring her organizational skills to the rest of Utah. Her team of trained organizers has carefully and lovingly transformed the homes of over 500 homes. Jen has been featured on numerous television shows, podcasts, blogs, and books including Organized Living by Shira Gill, KSL Studio 5, AG Clever, and more.
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